I Don't Say Cheese. Do you?

Here’s a confession.
We’re robbers.
Of delicate moments. Of shy smiles. Of hearty laughs. Of nervous gazes. Of love stories.

When Joseph Nicephore Niepce invented the mighty camera, he may not have foreseen it as a time travel machine. It has the power to take you back to moments that define the very story of your lives.

At I Don’t Say Cheese, we’re all about those moments. Moments that are treasured for eternities. Moments that have that magic to instantly flood your heart with emotions as nostalgia evokes the most beautiful memories.

play-sharp-fill


We are storytellers. Our passion is to translate that feeling of a fleeting second into a photograph that does indeed speak a thousand words.

After eight years and counting – I Don’t Say Cheese has become a beacon of photography that celebrates love in its most natural form. We’ve been featured extensively across media and have had the honor to click celebrated people and innumerable celebrations of love.

We’re still robbers.
But the kind you’d fall in love with.

Gaurav Gupta

Gaurav Gupta

Founder, Chief Photo Ninja
Our journey started with our founder (and Chief Photo Ninja) Gaurav Gupta finding his deep passion for physics intersect with his creative leanings with his camera. An avid reader and a curious soul (sometimes to a fault!), he let his frames capture people. places and stories. With his celebrated background in journalism, he delved into wedding photography. His love for people and an ardent passion for their stories allowed for him to really capture couples at their candid best.

Simran Kaur

Simran Kaur

Co-founder, In-house Troublemaker
A people’s person, a visual art enthusiast and an accomplished photographer, Simran brings her expert eye and penchant for storytelling to the table. Her passion for people extends beyond events as she nurtures relationships and ensures all expectations are met, often aiming to exceed them. Having shot for renowned publications like Vogue, she understands the nuances of portrait photography and is known for her creative stylings. Besides being the powerhouse of the business, she’s also the harbinger of fun to any project she’s a part of.